The Fusion of Finance, Banking, and Technology: A New Era of Digital Transformation", was the topic of the open lecture presented by Ms. Arkida Leka, Director of the Online Banking and Payment Services Sector in the Digital Channels Department at OTP Bank Albania. Ms. Leka spoke about how digital transformations are reshaping the banking landscape. Electronic Payments: Highlighted as key factors, facilitating everything from domestic transfers to utility payments. Customer Engagement: Strategies for activating the customer base include expanding service acceptance and reducing physical cash transactions. Phygital Experience: The balance between physical presence and digital access is essential, with developed markets showing a preference for both.
